Narrative Workflows: Group Project - Alcoholism

Research:

Very limited resources for help and advice in pharmacies.
Media focus is mainly on smoking and fitness awareness.
Adverts about drinking are for drinking responsibly and for prevention, not for helping people already addicted.

Synopsis:
The animation displays the negative impacts of the over consumption of alcohol on the drinker, both physically and mentally.

Premise:

Act 1

This takes place at a party or social gathering. The main character is with a group of people having a drink. As time goes on the character is becoming more and more isolated from the group. Visually this will be represented by the character moving further away from the group, picking up drinks as they go. This will then lead to them becoming so over overwhelmed that they fall into the bottle.

This act will be repeated for each of the four videos. There will be a male and a female character to show that no one is excluded from alcoholism.

Act 2

1. Alcohol damaging the liver: This will be represented like it is being punched and expanded from the inside, leaving bruises on the outside.

2. Alcohol damaging the heart: This will be represented by the alcohol running over it, turning into chains, squeezing and tightening around it.

3. Alcohol damaging the brain: This will be represented by the brain shrivelling up till it is barely visible.

4. Alcohol damaging the mental and social wellbeing: This will be represented by the character landing at the bottom of a empty bottle and pacing in a circle, the character will look isolated and alone.

Act 3
The character begins to drink more alcohol and the bottle fills up with alcohol and it will look like the character is going to be lost in it. A life boat will come and pull the character out.
For the boat we thought we could put NHS or some other type of help advice on the side like a banner.

Treatment:
There will be no sound so that it can be played on the screens in pharmacies, as most of these screens don't have the sound on. Also this meant that we could have dialogue, this will also make our video accessible to people who speak different languages or are hard of hearing.
We will be using simple, subtle detail, similar to the TSB adverts.
The style will be 2D but digitally drawn to keep the sizing and continuity in order.
The backgrounds will be white or light coloured so not to distract from the character.